I like to look back before I leap forward – although no one could be blamed for sprinting away from the talons of 2020. But, as this year comes to a close, I’ve tried to find a way to organize a tangle of asynchronous reflections.
I knew the process wouldn’t be neat, nor would my conclusion have a bow. Still, I searched for the essence of this unforgettable swath of time; A way to put the file …not so much away, but in the cabinet. Maybe you have, too.
What I found is that in a year like no other, opposing sets of circumstances always seemed to be uncannily, at times disturbingly, within arms-reach – even minutes reach – of each other. And while we were united by shared assaults against life as we knew it, our individual experiences within the bounds of these calamities varied so widely.
In some lives, things were “unprecedented,” changing daily and generally stressful. But they were survivable. Parents toggled between repetitive meal prep, academics they’d long forgotten and attempts at meaningful work. Families had little privacy, relentless proximity. Sinks were full of dishes, and strangely both uncertainty – and predictability – were a constant.
In others, disease, outrage and mother nature devastated towns and families. Politics tore through others. Homes and incomes disappeared. Businesses evaporated. And, in too many cases, loved ones never came home.
We sought ways to treat our fragility and anxiety.
We weren’t sensitive enough.
We were so sensitive.
Sometimes we were “blessed.”
Sometimes we were everyone else.
And of course, people faced the usual crises and curveballs that had nothing to do with any of this. Because contrast – light and dark, grief and joy – are always neighbors, whether visible or not.
So, it’s not a revelation that we exist in a state of vulnerability, in all our days, mitigated by moments of super-human strength, effective distraction and a false (but convincing) sense of impermeability.
But there was something else: There was good news in 2020, which (for some reason) is very hard to say or even to write.
Amidst all of the wreckage, there was still magic to be found. Miracles, even. As a message-maker, it’s possible that I have a hyper-awareness of the words and subtext of culture and zeitgeist – and maybe a sensitivity to how the copy gets crafted, all things considered (which they always have to be, in my world.)
But…
Celebrating anything almost seemed worse than unsympathetic, it felt hedonistic. There were times in my own life, and still are, where I might normally share some sacred or worthy moment with my small corner of the world, but it has felt trite. I’ve had reluctance to fully enjoy or rejoice, even privately, in the midst of so many who have lost something they couldn’t get back.
Unrelated personal struggles, or even victories, can feel so irrelevant in the context of all else. It has even been hard to mourn legitimate but non-threatening elements to life like serendipity and chance encounters, when lives and livelihoods have been decimated.
Messages across social media urged gratitude – in various ways and at different volumes. This isn’t an unexpected (or disingenuous) reaction – it’s often where we go in the ruins. And I did find thanks easily, and daily.
Yet in 2020, some of those messages of blessedness bordered on sanctimonious, as though some of us were chosen for a lesser nightmare, while others were left to suffer more profoundly. There was a certain packaging that bothered me – a need for something positive to come from a variety of difficult, painful, inexplicable situations.
A few years ago, after the attacks in a Paris nightclub, I published a piece called Dualite, with much the same sentiment. The tragedy in Newtown, CT, had a similar agony. As humans, we must function in our roles and vocations, with our own hopes and dramas, while living in the presence of the irreconcilable. Nothing good, at all, comes of some events.
I’ve struggled to acknowledge and feel all of this; and also wondered where I haven’t acknowledged enough.
Have you experienced this sensation I’m trying to identify?
Is it a cautiousness in vocalizing (or demonstrating?) happiness… because your mind and heart feel a responsibility to shoulder some of the collective weight? For me, it’s a sense that if I fully give in to pleasure, it robs someone, somewhere, of some effort to help carry their more burdensome load. Instead of nourishment, I’ve felt it as a withdrawal.
Metaphysically, this has no basis. Literally it might not either. But it has been my feeling.
I don’t have a tidy answer (not sure there should be, actually.)
But here’s what’s clear.
If we got the gift of nothingness, we were lucky.
If we weren’t in a hurry, we were lucky.
If we didn’t have to show up to active duty in one of the handful of wars waged this year, we were lucky.
If we gained time… with ourselves, with our home-mates, with friends in need of connection, we were lucky.
I asked myself a question at one point, which was: In the face of all that is wrong, unjust, inhumane, unfair, disheartening, dishonest, disproportionate… how can I keep my own life moving forward, doing valuable things, in service, even if those projects aren’t directly tied to survival? I resolved that advancing personal or professional missions has never implied an ignorance or disassociation from the gravest, most urgent of matters in our orbit. As long as action is also taken where it counts.
And.
Anger or sadness can’t be the only legitimate feelings.
Nor is obliviousness an option, as it cheats us of an opportunity to feel the experience of others who aren’t like us.
So, maybe the practice is assimilation, versus compartmentalization; holding the brutal, and the beautiful, without the need to make immediate sense of either. This is always the truth of life, not just these past nine months.
We can find real silver linings, it’s true. I’m not denying that there are some. But I think we often extract them as a public relations tactic – an escape hatch to avoid (said plainly), really hard feelings. It’s natural to want to turn lemons into lemonade – to shove 2020 into the vault and throw away the key. It’s the way we finish the long sentence that was this year.
But we went through something, and we went through it alone and together.
People will come out with scars.
Some will walk, breathe and exist differently for a very long time.
We aren’t going back… to anything. No such thing.
Our work is beginning, not ending.
Instead of renouncing 2020 – or allowing it to be relegated to a meme or idiomatic expression – could we recognize this year without resolving to learn a lesson? Could we walk with our experiences and not away from them?
It can’t become the year that wasn’t.
It was so much.
Here’s to everything, in 2021.
Room.
Actors have agents.
CEO’s have assistants and VP’s.
Celebrities have PR people.
But most of us don’t have these human filters that tell us what’s important, who needs a meeting, who doesn’t, what favors should we do or not do. So we have to prioritize them ourselves. Fair enough.
We know we have to say “no” when we want to make something big — to write a book, complete a project — we accept fewer invitations in order to focus on milestones. That obviously makes sense. But what I’m more interested in are the transitional moments that might seem unremarkable — but that are meaningful all the same — that you can’t plan.
I always notice that when my work schedule is back to back, I can’t even imagine new business ideas much less recognize them if they knock on my door. And I also miss tiny, unexpected moments; my kids’ sharing a story before bedtime or a concern expressed in the car on the way to ballet. When every minute is accounted for, there’s no room for unexpected loveliness.
It’s the same rationale that a swanky restaurant employs by (secretly) keeping a VIP table open. They want the ability to say “of course we have a table for you, Mr. Clooney,” (should he walk in). But that’s intentional. Planned. Anticipated. Some “no” had to happen for that table to be available.
There’s a difference between what you know you want, and the things you can’t predict you’d hate to miss. Could be a dream opportunity, or a bath instead of a shower.
Create space. Make some room.
Generous.
This is a story about the (surprising) gestures of others, and their lasting impact.
When I first got out of college, I worked at CNN, as the assistant to a very visible VP. While he was away at a European bureau, my (new) used car caught fire while I was driving it, melting the gasket. I was new to Atlanta, to my job and company, with no real friends yet – working with a limited budget — and had to quickly solve how to get to and from work every day. In 1994, you bought a car through classified ads, so most of these negotiations took place on the phone.
One day, as I zigzagged between mechanics reports on the fax machine, printing insurance documents, my busy phone bank, and a mess of papers accumulating on my desk, a nearby manager – who also reported to my boss – came by my office. She admonished my use of work hours for “personal calls” and informed me that she’d be taking it up with the boss. I was distraught, embarrassed, and unsure of what side of “right” I was on. If I was out of line, I wanted to volunteer that information myself, rather than get reported by Lady Blah Blah.
When the VP called from London later that day — back when long distance calls sounded crackling and distant — I relayed what had happened (and was so nervous that I started to cry). The first thing he told me to do was go into his office and shut the door. Saving me from office humiliation with this gesture was my first surprise.
Next, after hearing me out, and having actually already gotten an email from the ambitious manager, he said, “I got her email, but I trust your judgment. Take care of your situation, do your best job, and let me know how I can help you when I get back.”
This guy – in the midst of the Gulf War news crises — could have fired me, or at least leveled me before moving onto more pressing tasks. But he gave me the benefit of the doubt — an unproven 22-year old, and definitely the least important person there. I’ll never forget how that felt, and how it changed how I trusted myself.
We likely don’t realize how our (re)actions or words impact people for years to come, and how impressions make a lifelong mark. I could have shared a negative story to illustrate this same point — because there are some (juicy ones) that stand out. But I wanted to share this one because we all have a choice when we react, and inside the hours of any given day, get unexpected opportunities to make one.
It doesn’t seem we can lose by choosing generosity.
Empathy.
Of the many virtuous qualities in short supply over the past couple of months, one of the most publicly abandoned might be empathy. Besides just being part of good person-hood, it’s also a strategic skill in business. Recently elected presidents, well-meaning clients and beloved colleagues – take note.
Empathy at work looks specifically like a willingness to put yourself in different shoes and roles; For one, to better understand the process involved in what you’re asking of the people around you or who work for you— and two, in order to get what you need when you need it.
It doesn’t require you to actually know how to do those jobs, but it does demand that you imagine what it takes to do them — what data, timeliness or processes are deployed — for mission to get accomplished.
Copy Writers are famously at the end of long email chains, forwarded by (unaware or kinda lazy) colleagues or clients, who should probably understand that wading through what’s relevant — or not — only adds more hours (and mental haze) to their deadline. One of my favorite clients did the opposite recently — he drafted an imperfectly awesome sample of a letter he needed written, knowing that this rough draft was EXACTLY what we needed to help him with only two days notice. That’s forethought. That’s collaboration. That’s him being goal-oriented enough to say, “I know I have to have this. What will it take to get it?” As a result, we were overjoyed to move around other things to deliver it for him.
The days of handing off laundry baskets of disorganized tasks for the next person to sort, and then placing unreasonable deadlines on them, are symptomatic of a dated standard. No one really wants to work with people like that.
No clue? Then ask. It’s okay not to know. But it’s less okay not to know that asking is an option #helpmehelpyou.
Descriptions.
We (you, me) are obliged to tell stories in the name of commerce. We are all telling one — and it’s our job to do it, like it or not.
But as people, I’m not sure we have the same responsibility. Often times, when a profound or still-unfolding experience happens, it’s hard to put punctuation around it. It can feel so big — with aspects known, and others still unknown, that it’s hard to know how to answer:
“How are you?”
“How was the trip?”
“How was your year?”
These seem like innocuous questions. But often they force us to prematurely disclose at the cost of an invaluable plot line: that which is…
How am I (really)?
What do I ( really) think?
What does this (really) mean for me?
Which leads to…what to do?
A short answer feels untrue.
A long (more real one) might cost you the much-needed conversation you’re having internally, by assigning a story to something you don’t know yet.
Here’s the thing. We don’t owe marketing, messaging or status updates to the general public of our personal lives, and maintaining the vital membrane that holds genuine reflection together can take a conscious act of restraint.
Sometimes saying less — even if it’s not super true – is the right-est thing you can do. It may be your only hope in knowing what you really think.
Teflon.
There are times when your “surface” needs to be sealed, and other times when it needs to be porous. Often, it has to be at the same time to truly be useful.
When I first meet a client, they’ve developed “beliefs” about what can or can’t be done, either based on years of a certain strategy that no longer works, or a few traumatic experiences. These narratives may turn out to hold water, or they may be anomalies born of other factors they haven’t considered. Usually these (potentially) biased ideas have shaped what they think they’re hiring me / us to fix. But until we know more and ask more questions, we have to hold those “facts” in a suspension of disbelief. We have to treat them as wickable. If we accept them as absolute, our strategies will be as silo’d as the clients’. They need us not to believe them, as much as they need us to hear them.
“Facebook has never worked for us.”
“No one wants to read more emails.”
“People won’t buy things on the internet.”
“We’ve done it that way since day one.”
“Customers don’t want to share cars.”
True? False?
It’s often our job or role to press pause for others and drive a conversation that unpacks / disrupts / refutes / or (maybe) buys the reality of the perception. But how do you provide this valuable service to yourself?
It takes some fancy footwork to hold your own breath, stop your own film, pause your own song — long enough to see if you’ve inadvertently built a false narrative. You’re busy doing the work — so it’s not easy to also figure out what part of your belief system is being misshaped by actions as they happen in real time. Kudos if you can be that kind of ninja!
But bigger kudos if you can be open / humble enough to let someone else take a crack at it. They might challenge what you see as a certainty, or play Devil’s Advocate in a way that’s tiresome. But they’re offering you a non-stick surface, which is the only way to see blindspots — or better — unchartered territory.
You can be dual-materials to everyone else, and probably get paid to be, but the biggest favor you can do your own business is to put your precious cashmere in the hands of something more industrial, and see what happens. Could turn out to be genius.