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Amy Swift Crosby

the story is in the telling

Filmwork

B&H Photography

April 18, 2020 ·

B&H is a full-service photography and electronics retailer in New York City with a robust online store, exceptional customer service, and particular pride in the knowledge base of each of its retail personnel. The challenge with this brand is that it’s iconic — yet — it has little to no discernable brand personality or voice. I was hired as a strategist and lead writer for this viral video which now has 65,267,957 views.

Filmwork

V-Spot Vaginal Rejuvenation Spa

April 18, 2020 ·

V-Spot is a vaginal rejuvenation spa whose mission is removing shame and self-conciousness, and empowering women through services focused on improving feeling and function of the vulva and vagina.

https://vspotmedispa.com

Filmwork

Bulgari

April 18, 2020 ·

Commissioned to determine strategy and script two films for Bulgari’s retrospective at the Kremlin in Moscow. The brand relied on long-time positioning of extravagant, exquisite craftsmanship, celebrity clientele and as an icon for icons.

 

 

Featured at the Moscow Kremlin Museum Exhibition

Portfolio Categories

  • Advertising
  • Strategy
  • Taglines
  • Filmwork

Shortlist of Clients

  • Bulgari
  • B&H Photography
  • GUESS
  • PepsiCo
  • Proctor & Gamble
  • The Class by Taryn Toomey
  • Barre3
  • Mandarin Oriental
  • Sur LaTable

Big and small, start-ups and icons.

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