Amy is a brand strategist, copywriter, and executive business coach. She has positioned, named, and voiced original messaging across the commercial spectrum, bringing business strategy to creative contexts as a catalyst for original, enduring narrative.
As part of a creative agency team or hired by businesses directly, Amy is fluent in a wide range of communications channels and industries, whether working with brands or individuals. From corporate/institutional settings in healthcare, government, and education to media, beauty, consumer products, hospitality, and lifestyle brands, Amy has a keen understanding of consumer motivation and the specific way it shapes relationships, behavior, and culture.
Executive coaching naturally evolved from Amy's brand strategy work. Just as brands identify key aspects of their DNA to inform their narrative to the world, so too do people benefit from the processes of discovery and distillation. She has a keen ability to help individuals traverse challenges across the career and business spectrum.
Amy’s double-decade career spans many disciplines, from strategy and copywriting to ghostwriting, speaking, and executive coaching. She also works with public personalities developing talking points and mindset.
Creating resonant experiences for increasingly discerning audiences is the essence of her work – exploring “why” we feel the way we feel, do what we do, and gravitate toward the people and products that make us feel most understood. Clients trust her honest assessments and efficient, reliable working style.
Amy co-founded the recovery concept BDY SQD which had locations in Boston and New York City before closing due to the pandemic. She is also an owner of Orange Theory Fitness and the co-creator of Crosby’s Performance Paste all-natural deodorant.
You can find Amy's essay work here
Select Clients
Sectors
Hospitality
Tech
Real Estate
Pharma
Beauty + Wellness
Retail
Professional Services
The Brandsmiths Live
Amy co-hosted two seasons of the business podcast, The Brandsmiths, with creative partner Hilary Laffer, of Part & Parcel. The two industry pros tackled guests' business questions with candid and unscripted working sessions.
Amy and Hilary regularly take their brand workshops on the road, helping organizations and leaders build stronger, more resonant brands. Ideal for corporate retreats, membership meetings or other industry events, The Brandsmiths Live is a highly interactive educational presentation.
In their humorous, easy-going style, Amy and Hilary reveal the strategies they utilize to craft highly persuasive brands. They also invite participants to bring their branded materials to the table for a real-time honest assessment and specific direction. A Brandsmiths Live presentation equips participants with the mindset, tools, and feedback needed to create lasting brand impact.
Now booking 2026 conferences, events, professional development, and panels. Contact The Brandsmiths
Facilitation + Moderation
Amy is a charismatic speaker with a natural ability to engage with audiences. A frequent panelist and moderator, she is well-versed in the worlds of business, entrepreneurship, and branding. She blends personal experience with industry insights, offering a candid picture that connects with a variety of attendees - from the veteran to the curious.
Amy is regularly invited to moderate discussions and events. Perceptive, agile, and direct, she drives the conversation forward without missing opportunities for critical follow-up questions or meaningful sidebars. Her ability to elicit specific insights from speakers allows audiences to be in the moment knowing that all inquiries will be covered. With a producer's brain and a journalist's insight, she is a thoughtful facilitator.
Services
Brand Strategy
Naming
Copy Writing
Ghost Writing
Short-Format Scripts
One-On-One Advisory