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Amy Swift Crosby

the story is in the telling

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Principal Builders

March 21, 2020 ·


 

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Berglass

April 18, 2020 ·

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UCI

March 21, 2020 ·

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California Parks

March 21, 2020 ·

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V-Spot

April 28, 2020 ·

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Wallis Annenberg Center for the Performing Arts

April 20, 2020 ·

Portfolio Categories

  • Advertising
  • Strategy
  • Taglines
  • Filmwork

Shortlist of Clients

  • Bulgari
  • B&H Photography
  • GUESS
  • PepsiCo
  • Proctor & Gamble
  • The Class by Taryn Toomey
  • Barre3
  • Mandarin Oriental
  • Sur LaTable

Big and small, start-ups and icons.

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amyswiftcrosby

This week on @thebrandsmithspod we talk sales. The This week on @thebrandsmithspod we talk sales. They don’t need to feel like you want a shower. @neighborhoodnerds @hilarylaffer #podcast #podcastersofinstagram #brandstrategy #sales #entrepreneur #entrepreneurship #startup #tech #techsupport #knoxville #tennessee
Field work. #homeschool #lariver + @waxpaperco sam Field work. #homeschool #lariver + @waxpaperco sammies of course. #iraglass
Did some writing this week. Here is the essay, tit Did some writing this week. Here is the essay, titled 
Everything.
I like to look back before I leap forward – although no one could be blamed for sprinting away from the talons of 2020. But, as this year comes to a close, I’ve tried to find a way to organize a tangle of asynchronous reflections.

I knew the process wouldn’t be neat, nor would my conclusion have a bow. Still, I searched for the essence of this unforgettable swath of time; A way to put the file …not so much away, but in the cabinet. Maybe you have, too.
 
What I found is that in a year like no other, opposing sets of circumstances always seemed to be uncannily, at times disturbingly, within arms-reach – even minutes reach – of each other. And while we were united by shared assaults against life as we knew it, our individual experiences within the bounds of these calamities varied so widely.
 
In some lives, things were “unprecedented,” changing daily and generally stressful. But they were survivable. Parents toggled between repetitive meal prep, academics they’d long forgotten and attempts at meaningful work. Families had little privacy, relentless proximity. Sinks were full of dishes, and strangely both uncertainty – and predictability – were a constant.
 
In others, disease, outrage and mother nature devastated towns and families. Politics tore through others. Homes and incomes disappeared. Businesses evaporated. And, in too many cases, loved ones never came home.
 
We sought ways to treat our fragility and anxiety.
 
We weren’t sensitive enough.
We were so sensitive.
Sometimes we were “blessed.”
Sometimes we were everyone else.
 
And of course, people faced the usual crises and curveballs that had nothing to do with any of this. Because contrast – light and dark, grief and joy – are always neighbors, whether visible or not.
 
So, it’s not a revelation that we exist in a state of vulnerability, in all our days, mitigated by moments of super-human strength, effective distraction and a false (but convincing) sense of impermeability.
 
But there was something else: There was good news in 2020, which (for some reason) is very hard to say or even to write.
 
Amidst all of the wreckage..
It’s fun just to be related 🧡 #mothersanddau It’s fun just to be related 🧡  #mothersanddaughters
Names within a business aren’t just “what soun Names within a business aren’t just “what sounds good?” It’s an art and science. This episode is helpful to anyone charged with naming campaigns, products, websites- listen wherever you get podcasts. #podcast #bras #kink #losangeles #applepodcasts #howtonameyourbusiness #customerservice #branding #copywriting #copy #marketing
Does everyone need to be a brand? Nope. Listen to Does everyone need to be a brand? Nope. Listen to our more nuanced answer this week on @thebrandsmithspod  @hilarylaffer #podcastersofinstagram #branding #brandstrategy #copywriting #socialmedia #copy #podcast #foryou #strategy #sound #entertainment
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