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Amy Swift Crosby

the story is in the telling

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If you’re a content maker, this @thebrandsmithsp If you’re a content maker, this @thebrandsmithspod episode and work session is for you. @atcharlotteshouse is also just so down to earth, fun, candid and inspiring. Five kids people. F I V E. #diy #instagram #influencer #brandstrategy @thebrandsmithspod @hilarylaffer
Venice, 2012. Three generations. ❤️ Venice, 2012. Three generations. ❤️
If you view your company or org as mission driven, If you view your company or org as mission driven, this episode of The Brandsmiths will resonate. We get to the challenge of embodying mission in every aspect of the brand. @2bnonprofit @thebrandsmithspod @hilarylaffer #brandstrategy #cooywriting #mission #podcast #podcastersofinstagram #nonprofit
Hilary and I loved our guest appearance on @madmot Hilary and I loved our guest appearance on @madmotion podcast Grounded Content. For anyone who wants a more deliberate relationship between “sales” and “service”— check out our episode and - any episode. @groundedcontent @thebrandsmithspod @hilarylaffer
The Brandsmiths podcast tackles more taglines and The Brandsmiths podcast tackles more taglines and key messaging challenges this week with @clarismabeauty! Tune in wherever you get podcasts. Would love your feedback and support, especially if you lead a team. These are work sessions, so the goal is for you to get key takeaways for your own work. #podcastersofinstagram #beautybrand #skincare #skincareroutine #skincareproducts #entrepreneur #womenownedbusiness #tagline #marketing #beautybloggers
This week on @thebrandsmithspod we talk sales. The This week on @thebrandsmithspod we talk sales. They don’t need to feel like you want a shower. @neighborhoodnerds @hilarylaffer #podcast #podcastersofinstagram #brandstrategy #sales #entrepreneur #entrepreneurship #startup #tech #techsupport #knoxville #tennessee
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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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