the story is in the telling

Portfolio

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Here you’ll find a small sampling of my portfolio featuring advertising, tagline development, film work and strategy engagements. I name things, write scripts, build brand decks and voice  guidelines – and generally originate messaging collateral that help define and express the DNA of an idea, product or service. The best creative aims to overcome business challenges and is a direct offspring of brand strategy. My work is also featured with these partner agencies.

https://partandparcel.la

https://siblingrivalry.com

https://aruliden.com

Connect with me here >

Past / Current Clients: Gensler, Industry Partners, Bulgari, B&H Photography, Pottery Barn, Williams Sonoma, GUESS, PepsiCo, Proctor & Gamble, The Class by Taryn Toomey, Barre3, Mandarin Oriental, Sur LaTable, Trova, BDY SQD, Pantene, Ford, Principal Builders.

 

PBI

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“Our work is our word.”

KEPT by Kara Mann

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A home goods product brand created by a well-known interior designer whose positioning, “buy once, buy well” became the basis of product development, brand identity and business modeling. Introduction to market.

ION by Intuitive

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A minimally invasive medical device designed to biopsy lung tissue without the adverse risk factors in typical surgical tissue retrieval. More precise, faster procedure, faster results. Introduction to market.

B&H Photography

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B&H is a full-service photography and electronics retailer in New York City with a robust online store, exceptional customer service, and particular pride in the knowledge base of each of its retail personnel. The challenge with this brand is that it’s iconic — yet — it has little to no discernable brand personality or voice. I was hired as a strategist and lead writer for this viral video which now has 65,267,957 views.

Bulgari

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Commissioned to determine strategy and script two films for Bulgari’s retrospective at the Kremlin in Moscow. The brand relied on long-time positioning of extravagant, exquisite craftsmanship, celebrity clientele and as an icon for icons.

 

 

Featured at the Moscow Kremlin Museum Exhibition

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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

 

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