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Amy Swift Crosby

the story is in the telling

Portfolio

April 23, 2020 ·

Here you’ll find a small sampling of my portfolio featuring advertising, tagline development, film work and strategy engagements. I name things, write scripts, build brand decks and voice  guidelines – and generally originate messaging collateral that help define and express the DNA of an idea, product or service. The best creative aims to overcome business challenges and is a direct offspring of brand strategy. My work is also featured with these partner agencies.

https://partandparcel.la

https://siblingrivalry.com

https://aruliden.com

Connect with me here >

Past / Current Clients: Gensler, Industry Partners, Bulgari, B&H Photography, Pottery Barn, Williams Sonoma, GUESS, PepsiCo, Proctor & Gamble, The Class by Taryn Toomey, Barre3, Mandarin Oriental, Sur LaTable, Trova, BDY SQD, Pantene, Ford, Principal Builders.

 

Advertising

Principal Builders

March 21, 2020 ·


 

Advertising

Berglass

April 18, 2020 ·

Advertising

UCI

March 21, 2020 ·

Advertising

California Parks

March 21, 2020 ·

Advertising

V-Spot

April 28, 2020 ·

Advertising

Wallis Annenberg Center for the Performing Arts

April 20, 2020 ·

Taglines

PBI

April 18, 2020 ·

“Our work is our word.”

Taglines

Bodhi Tree

April 19, 2020 ·

“Ask the Questions”

Taglines

Swiftwick

April 19, 2020 ·

“Do What Moves You”

Taglines

Sur la Table

April 19, 2020 ·

“Make More. Gather Often.”

Taglines

Trova

April 19, 2020 ·

“Smart storage for open minds.”

www.trovaofficial.com

Strategy

OPTE / Proctor & Gamble

April 19, 2020 ·

A groundbreaking beauty device designed to treat and minimize pigmentation. Introduction to market.

Strategy

Snack Category Development / PepsiCo

April 19, 2020 ·

Strategy and naming for a new meal category designed for high-performance, nutritionally educated people.

Strategy

KEPT by Kara Mann

April 19, 2020 ·

A home goods product brand created by a well-known interior designer whose positioning, “buy once, buy well” became the basis of product development, brand identity and business modeling. Introduction to market.

Strategy

ION by Intuitive

April 19, 2020 ·

A minimally invasive medical device designed to biopsy lung tissue without the adverse risk factors in typical surgical tissue retrieval. More precise, faster procedure, faster results. Introduction to market.

Filmwork

B&H Photography

April 18, 2020 ·

B&H is a full-service photography and electronics retailer in New York City with a robust online store, exceptional customer service, and particular pride in the knowledge base of each of its retail personnel. The challenge with this brand is that it’s iconic — yet — it has little to no discernable brand personality or voice. I was hired as a strategist and lead writer for this viral video which now has 65,267,957 views.

Filmwork

V-Spot Vaginal Rejuvenation Spa

April 18, 2020 ·

V-Spot is a vaginal rejuvenation spa whose mission is removing shame and self-conciousness, and empowering women through services focused on improving feeling and function of the vulva and vagina.

https://vspotmedispa.com

Filmwork

Bulgari

April 18, 2020 ·

Commissioned to determine strategy and script two films for Bulgari’s retrospective at the Kremlin in Moscow. The brand relied on long-time positioning of extravagant, exquisite craftsmanship, celebrity clientele and as an icon for icons.

 

 

Featured at the Moscow Kremlin Museum Exhibition

Portfolio Categories

  • Advertising
  • Strategy
  • Taglines
  • Filmwork

Shortlist of Clients

  • Bulgari
  • B&H Photography
  • GUESS
  • PepsiCo
  • Proctor & Gamble
  • The Class by Taryn Toomey
  • Barre3
  • Mandarin Oriental
  • Sur LaTable

Big and small, start-ups and icons.

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amyswiftcrosby

This week on @thebrandsmithspod we talk sales. The This week on @thebrandsmithspod we talk sales. They don’t need to feel like you want a shower. @neighborhoodnerds @hilarylaffer #podcast #podcastersofinstagram #brandstrategy #sales #entrepreneur #entrepreneurship #startup #tech #techsupport #knoxville #tennessee
Field work. #homeschool #lariver + @waxpaperco sam Field work. #homeschool #lariver + @waxpaperco sammies of course. #iraglass
Did some writing this week. Here is the essay, tit Did some writing this week. Here is the essay, titled 
Everything.
I like to look back before I leap forward – although no one could be blamed for sprinting away from the talons of 2020. But, as this year comes to a close, I’ve tried to find a way to organize a tangle of asynchronous reflections.

I knew the process wouldn’t be neat, nor would my conclusion have a bow. Still, I searched for the essence of this unforgettable swath of time; A way to put the file …not so much away, but in the cabinet. Maybe you have, too.
 
What I found is that in a year like no other, opposing sets of circumstances always seemed to be uncannily, at times disturbingly, within arms-reach – even minutes reach – of each other. And while we were united by shared assaults against life as we knew it, our individual experiences within the bounds of these calamities varied so widely.
 
In some lives, things were “unprecedented,” changing daily and generally stressful. But they were survivable. Parents toggled between repetitive meal prep, academics they’d long forgotten and attempts at meaningful work. Families had little privacy, relentless proximity. Sinks were full of dishes, and strangely both uncertainty – and predictability – were a constant.
 
In others, disease, outrage and mother nature devastated towns and families. Politics tore through others. Homes and incomes disappeared. Businesses evaporated. And, in too many cases, loved ones never came home.
 
We sought ways to treat our fragility and anxiety.
 
We weren’t sensitive enough.
We were so sensitive.
Sometimes we were “blessed.”
Sometimes we were everyone else.
 
And of course, people faced the usual crises and curveballs that had nothing to do with any of this. Because contrast – light and dark, grief and joy – are always neighbors, whether visible or not.
 
So, it’s not a revelation that we exist in a state of vulnerability, in all our days, mitigated by moments of super-human strength, effective distraction and a false (but convincing) sense of impermeability.
 
But there was something else: There was good news in 2020, which (for some reason) is very hard to say or even to write.
 
Amidst all of the wreckage..
It’s fun just to be related 🧡 #mothersanddau It’s fun just to be related 🧡  #mothersanddaughters
Names within a business aren’t just “what soun Names within a business aren’t just “what sounds good?” It’s an art and science. This episode is helpful to anyone charged with naming campaigns, products, websites- listen wherever you get podcasts. #podcast #bras #kink #losangeles #applepodcasts #howtonameyourbusiness #customerservice #branding #copywriting #copy #marketing
Does everyone need to be a brand? Nope. Listen to Does everyone need to be a brand? Nope. Listen to our more nuanced answer this week on @thebrandsmithspod  @hilarylaffer #podcastersofinstagram #branding #brandstrategy #copywriting #socialmedia #copy #podcast #foryou #strategy #sound #entertainment
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