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Amy Swift Crosby

the story is in the telling

Portfolio

April 23, 2020 ·

Here you’ll find a small sampling of my portfolio featuring advertising, tagline development, film work and strategy engagements. I name things, write scripts, build brand decks and voice  guidelines – and generally originate messaging collateral that help define and express the DNA of an idea, product or service. The best creative aims to overcome business challenges and is a direct offspring of brand strategy. My work is also featured with these partner agencies.

https://partandparcel.la

https://siblingrivalry.com

https://aruliden.com

Connect with me here >

Past / Current Clients: Gensler, Industry Partners, Bulgari, B&H Photography, Pottery Barn, Williams Sonoma, GUESS, PepsiCo, Proctor & Gamble, The Class by Taryn Toomey, Barre3, Mandarin Oriental, Sur LaTable, Trova, BDY SQD, Pantene, Ford, Principal Builders.

 

Advertising

Principal Builders

March 21, 2020 ·


 

Advertising

Berglass

April 18, 2020 ·

Advertising

UCI

March 21, 2020 ·

Advertising

California Parks

March 21, 2020 ·

Advertising

V-Spot

April 28, 2020 ·

Advertising

Wallis Annenberg Center for the Performing Arts

April 20, 2020 ·

Taglines

PBI

April 18, 2020 ·

“Our work is our word.”

Taglines

Bodhi Tree

April 19, 2020 ·

“Ask the Questions”

Taglines

Swiftwick

April 19, 2020 ·

“Do What Moves You”

Taglines

Sur la Table

April 19, 2020 ·

“Make More. Gather Often.”

Taglines

Trova

April 19, 2020 ·

“Smart storage for open minds.”

www.trovaofficial.com

Strategy

OPTE / Proctor & Gamble

April 19, 2020 ·

A groundbreaking beauty device designed to treat and minimize pigmentation. Introduction to market.

Strategy

Snack Category Development / PepsiCo

April 19, 2020 ·

Strategy and naming for a new meal category designed for high-performance, nutritionally educated people.

Strategy

KEPT by Kara Mann

April 19, 2020 ·

A home goods product brand created by a well-known interior designer whose positioning, “buy once, buy well” became the basis of product development, brand identity and business modeling. Introduction to market.

Strategy

ION by Intuitive

April 19, 2020 ·

A minimally invasive medical device designed to biopsy lung tissue without the adverse risk factors in typical surgical tissue retrieval. More precise, faster procedure, faster results. Introduction to market.

Filmwork

B&H Photography

April 18, 2020 ·

B&H is a full-service photography and electronics retailer in New York City with a robust online store, exceptional customer service, and particular pride in the knowledge base of each of its retail personnel. The challenge with this brand is that it’s iconic — yet — it has little to no discernable brand personality or voice. I was hired as a strategist and lead writer for this viral video which now has 65,267,957 views.

Filmwork

V-Spot Vaginal Rejuvenation Spa

April 18, 2020 ·

V-Spot is a vaginal rejuvenation spa whose mission is removing shame and self-conciousness, and empowering women through services focused on improving feeling and function of the vulva and vagina.

https://vspotmedispa.com

Filmwork

Bulgari

April 18, 2020 ·

Commissioned to determine strategy and script two films for Bulgari’s retrospective at the Kremlin in Moscow. The brand relied on long-time positioning of extravagant, exquisite craftsmanship, celebrity clientele and as an icon for icons.

 

 

Featured at the Moscow Kremlin Museum Exhibition

Portfolio Categories

  • Advertising
  • Strategy
  • Taglines
  • Filmwork

Shortlist of Clients

  • Bulgari
  • B&H Photography
  • GUESS
  • PepsiCo
  • Proctor & Gamble
  • The Class by Taryn Toomey
  • Barre3
  • Mandarin Oriental
  • Sur LaTable

Big and small, start-ups and icons.

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amyswiftcrosby

Traditions have risen! #happyeaster Traditions have risen! #happyeaster
Such a profound episode with @helensbottleshop bos Such a profound episode with @helensbottleshop boss Alexis Harwood. If you’ve reimagined “work” for yourself over this past year, you’ll want to tune in. It doesn’t have to be how it was, and maybe it shouldn’t be. #pandemicpivot
Lil skater, videographer, smoothie bowl maker, leg Lil skater, videographer, smoothie bowl maker, lego lover. Happy birthday Poppy! #eleven
So this is not-New-England skiing! #outwest So this is not-New-England skiing! #outwest
Optimist! . #selfportrait by Pops. Optimist! 
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#selfportrait by Pops.
Answering (great) listener questions this week on Answering (great) listener questions this week on @thebrandsmithspod. #socialmedia #instagram #podcast #mailbag #ama @taiyetytextiles @docuvitae @hilarylaffer
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