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Amy Swift Crosby

the story is in the telling

Portfolio

April 23, 2020 ·

Here you’ll find a small sampling of my portfolio featuring advertising, tagline development, film work and strategy engagements. I name things, write scripts, build brand decks and voice  guidelines – and generally originate messaging collateral that help define and express the DNA of an idea, product or service. The best creative aims to overcome business challenges and is a direct offspring of brand strategy. My work is also featured with these partner agencies.

https://partandparcel.la

https://siblingrivalry.com

https://aruliden.com

Connect with me here >

Past / Current Clients: Gensler, Industry Partners, Bulgari, B&H Photography, Pottery Barn, Williams Sonoma, GUESS, PepsiCo, Proctor & Gamble, The Class by Taryn Toomey, Barre3, Mandarin Oriental, Sur LaTable, Trova, BDY SQD, Pantene, Ford, Principal Builders.

 

Advertising

Principal Builders

March 21, 2020 ·


 

Advertising

Berglass

April 18, 2020 ·

Advertising

UCI

March 21, 2020 ·

Advertising

California Parks

March 21, 2020 ·

Advertising

V-Spot

April 28, 2020 ·

Advertising

Wallis Annenberg Center for the Performing Arts

April 20, 2020 ·

Taglines

PBI

April 18, 2020 ·

“Our work is our word.”

Taglines

Bodhi Tree

April 19, 2020 ·

“Ask the Questions”

Taglines

Swiftwick

April 19, 2020 ·

“Do What Moves You”

Taglines

Sur la Table

April 19, 2020 ·

“Make More. Gather Often.”

Taglines

Trova

April 19, 2020 ·

“Smart storage for open minds.”

www.trovaofficial.com

Strategy

OPTE / Proctor & Gamble

April 19, 2020 ·

A groundbreaking beauty device designed to treat and minimize pigmentation. Introduction to market.

Strategy

Snack Category Development / PepsiCo

April 19, 2020 ·

Strategy and naming for a new meal category designed for high-performance, nutritionally educated people.

Strategy

KEPT by Kara Mann

April 19, 2020 ·

A home goods product brand created by a well-known interior designer whose positioning, “buy once, buy well” became the basis of product development, brand identity and business modeling. Introduction to market.

Strategy

ION by Intuitive

April 19, 2020 ·

A minimally invasive medical device designed to biopsy lung tissue without the adverse risk factors in typical surgical tissue retrieval. More precise, faster procedure, faster results. Introduction to market.

Filmwork

B&H Photography

April 18, 2020 ·

B&H is a full-service photography and electronics retailer in New York City with a robust online store, exceptional customer service, and particular pride in the knowledge base of each of its retail personnel. The challenge with this brand is that it’s iconic — yet — it has little to no discernable brand personality or voice. I was hired as a strategist and lead writer for this viral video which now has 65,267,957 views.

Filmwork

V-Spot Vaginal Rejuvenation Spa

April 18, 2020 ·

V-Spot is a vaginal rejuvenation spa whose mission is removing shame and self-conciousness, and empowering women through services focused on improving feeling and function of the vulva and vagina.

https://vspotmedispa.com

Filmwork

Bulgari

April 18, 2020 ·

Commissioned to determine strategy and script two films for Bulgari’s retrospective at the Kremlin in Moscow. The brand relied on long-time positioning of extravagant, exquisite craftsmanship, celebrity clientele and as an icon for icons.

 

 

Featured at the Moscow Kremlin Museum Exhibition

Portfolio Categories

  • Advertising
  • Strategy
  • Taglines
  • Filmwork

Shortlist of Clients

  • Bulgari
  • B&H Photography
  • GUESS
  • PepsiCo
  • Proctor & Gamble
  • The Class by Taryn Toomey
  • Barre3
  • Mandarin Oriental
  • Sur LaTable

Big and small, start-ups and icons.

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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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