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Amy Swift Crosby

the story is in the telling

About Amy

 

I’m a copy writer and brand strategist. I help founders and brands with the art and science of becoming relevant and meaningful. I’m the one who puts the words and messages together, internally and externally. My favorite thing is to put words in people’s mouths. You can find my portfolio here.  If you need one-on-one work because you know your business needs help but aren’t sure where or how to help it (or yourself), I do work with individuals when I can (I don’t identify with the title of coach but…). For that, please message me here.

I also co-host a podcast with my longtime collaborator and friend, Hilary Laffer, called The Brandsmiths. We focus on helping owners and founders get clarity and resolution to business challenges through the filter of brand strategy. Listen to it on our website (above) or wherever you get podcasts, and let us know if you have a question we can answer.

My personal writing, what you see on the Home page, is related to my ongoing investigation of language and how words inform and impact our world view – including the nuances of work/professional dynamics. You can subscribe to get these dispatches whenever I send them here.

I’ve been lucky to work with some of the most interesting creative teams in the world. My most regular collaborators are at Part&Parcel, Sibling Rivalry and Aruliden.

My most visible clients are probably Apple, GOOP, Virgin Airlines, PepsiCo, Guyaki, Microsoft, Pottery Barn, Williams Sonoma, Proctor and Gamble, Mandarin Oriental, City Center, Gensler, Coty, FarmShop, B&H Photo and Video. But there are many more in the hospitality, consumer products, beauty, wellness and fitness spaces. Visible brands and projects are very sexy for the portfolio but I can be found working with the talented and obscure just as much. 

I have two teenage girls and an overly athletic husband. We live in Los Angeles right now, but call a seaside village in Massachusetts home. 

 


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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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Copyright 2023 Amy Swift Crosby

 

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