About Amy

 

I’m a copy writer and brand strategist. I help founders and brands with the art and science of becoming relevant and meaningful. I’m the one who puts the words and messages together, internally and externally. My favorite thing is to put words in people’s mouths. You can find my portfolio here.  If you need one-on-one work because you know your business needs help but aren’t sure where or how to help it (or yourself), I do work with individuals when I can (I don’t identify with the title of coach but…). For that, please message me here.

I also co-host a podcast with my longtime collaborator and friend, Hilary Laffer, called The Brandsmiths. We focus on helping owners and founders get clarity and resolution to business challenges through the filter of brand strategy. Listen to it on our website (above) or wherever you get podcasts, and let us know if you have a question we can answer.

My personal writing, what you see on the Home page, is related to my ongoing investigation of language and how words inform and impact our world view – including the nuances of work/professional dynamics. You can subscribe to get these dispatches whenever I send them here.

I’ve been lucky to work with some of the most interesting creative teams in the world. My most regular collaborators are at Part&Parcel, Sibling Rivalry and Aruliden.

My most visible clients are probably Apple, GOOP, Virgin Airlines, PepsiCo, Guyaki, Microsoft, Pottery Barn, Williams Sonoma, Proctor and Gamble, Mandarin Oriental, City Center, Gensler, Coty, FarmShop, B&H Photo and Video. But there are many more in the hospitality, consumer products, beauty, wellness and fitness spaces. Visible brands and projects are very sexy for the portfolio but I can be found working with the talented and obscure just as much. 

I have two teenage girls and an overly athletic husband. We live in Los Angeles right now, but call a seaside village in Massachusetts home. 

 

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