About Amy

Amy is a business owner, brand strategist, copywriter and podcaster. She has positioned or voiced original messaging across the commercial spectrum. From iconic brands like Apple, the Mandarin Oriental, Bulgari and GOOP to blue chip standards like Proctor and Gamble, Virgin Atlantic, Limited Brands and PepsiCo. Some of her favorite projects have been with restaurants, hospitality groups and real estate developers in concepting new product categories, locations or guest experiences, bringing strategy and storytelling from initiation to execution. Amy loves working with brands who want to own a clear, unequivocal place in the hearts and minds of their audiences. Her double decade career as a writer spans a variety of skillsets, from panel moderation and expert Q and A’s to ghost writing for CEO’s, founder’s and celebrities. She creates voice and brand guidelines, helps codify methodology to inform teacher / practitioner training manuals, and works with high profile personalities on talking points and mindset, derivative of their own brand strategy. She has had her hand in the brands or campaign work of B&H, Barre3, Spartan Races, Sur La Table, The Class by Taryn Toomey, ERGOBaby and legendary metaphysical bookstore, Bodhi Tree. She co-founded the recovery concept BDY SQD which had locations in Boston and New York City before closing due to the pandemic. She is also an owner in Orange Theory Fitness and the co-creator of Crosby’s Performance Paste all-natural deodorant. She has been central to creating brand strategy for hospitals, universities, the State of California and is an expert in the positioning of beauty, health, wellness, and lifestyle products. She co-hosts a business podcast with brand agency partner Hilary Laffer of Part & Parcel, called The Brandsmiths. From Napa Valley vineyards to vaginal rejuvenation, rocket start-ups to premium denim, medical devices to snail serum – Amy is fluent in (and dedicated to) the project of delivering more resonant experiences to the world around us.