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Amy Swift Crosby

the story is in the telling

About Amy

 

I’m a copy writer and brand strategist. I help founders and brands with the words and messages they use both internally and externally. You can find my portfolio here.  If you need one-on-one work because you know your business needs help but aren’t sure where or how to help it (or yourself), I do work with individuals when I can (I don’t identify with the title of coach but…). For that, please message me here.

I also co-host a podcast with Hilary Laffer called The Brandsmiths, focused on helping owners and founders get clarity and resolution to business challenges through the filter of brand strategy. Listen to it on our website (above) or wherever you get podcasts, and let me know if you’d like to be a guest here.

My personal writing, what you see on the Home page, is related to my ongoing investigation of language and how they inform and impact our world view – including the nuances of work/professional dynamics. You can subscribe to get these dispatches whenever I send them here. If you’re into this kind of thing, follow me on Instagram at @amyswiftcrosby – I give brands messaging feedback and post clips about the podcast there.

And, because if you’re still reading you must be down to know more, I co-founded BDY SQD, a recovery concept and studio  (currently only in Boston) that offers assisted stretching, infrared sauna, compression therapy and other modalities of resetting and detoxification.

I started writing for brands in about 2000, as a freelancer. I didn’t go to school for what I do, but have been pretty lucky to work with some of the brightest, most interesting creative people in the world. Along the way, I have also owned businesses and been a moderator and facilitator in the entrepreneurial space. I started SMARTY as a community for entrepreneurial women in Los Angeles in 2008. I led many public discussions featuring influential founders, creatives and business leaders and still enjoy it when asked, but closed the community in 2013. 

I live in Los Angeles right now, but call a seaside village in Massachusetts my home. This bio all seems quite serious for some reason – but while I take my work seriously – am secretly pretty silly. So there it is.

 


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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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Copyright 2023 Amy Swift Crosby

 

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