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Amy Swift Crosby

the story is in the telling

About Amy

I’m a copy writer and brand strategist. I help founders and brands with the words and messages they use both internally and externally. You can find my portfolio here.  

I also co-host a podcast with Hilary Laffer called The Brandsmiths, focused on helping owners and founders get clarity and resolution to business challenges through the filter of brand strategy. Listen to it on our website (above) or wherever you get podcasts, and let me know if you’d like to be a guest here.

My personal writing, what you see on the Home page, is related to my ongoing investigation of language and how they inform and impact our world view – including the nuances of work/professional dynamics. You can subscribe to get these dispatches whenever I send them here. If you’re into this kind of thing, follow me on Instagram at @amyswiftcrosby – I give brands messaging feedback and post clips about the podcast there.

And, because if you’re still reading you must be down to know more, I co-founded BDY SQD, a recovery concept and studio ( currently only in Boston) that offers assisted stretching, infrared sauna, compression therapy and other modalities of resetting and detoxification.

I started writing for brands in about 2000, as a freelancer. I didn’t go to school for what I do, but have been pretty lucky to work with some of the brightest, most interesting creative people in the world. Along the way, I have also owned businesses and been a moderator and facilitator in the entrepreneurial space. I started SMARTY as a community for entrepreneurial women in Los Angeles in 2008. I led many public discussions featuring influential founders, creatives and business leaders and still enjoy it when asked, but closed the community in 2013. 

I live in Los Angeles right now, but call a seaside village in Massachusetts my home. This bio all seems quite serious for some reason – but while I take my work seriously – am secretly pretty silly. So there it is.

 


amyswiftcrosby

This week on @thebrandsmithspod we talk sales. The This week on @thebrandsmithspod we talk sales. They don’t need to feel like you want a shower. @neighborhoodnerds @hilarylaffer #podcast #podcastersofinstagram #brandstrategy #sales #entrepreneur #entrepreneurship #startup #tech #techsupport #knoxville #tennessee
Field work. #homeschool #lariver + @waxpaperco sam Field work. #homeschool #lariver + @waxpaperco sammies of course. #iraglass
Did some writing this week. Here is the essay, tit Did some writing this week. Here is the essay, titled 
Everything.
I like to look back before I leap forward – although no one could be blamed for sprinting away from the talons of 2020. But, as this year comes to a close, I’ve tried to find a way to organize a tangle of asynchronous reflections.

I knew the process wouldn’t be neat, nor would my conclusion have a bow. Still, I searched for the essence of this unforgettable swath of time; A way to put the file …not so much away, but in the cabinet. Maybe you have, too.
 
What I found is that in a year like no other, opposing sets of circumstances always seemed to be uncannily, at times disturbingly, within arms-reach – even minutes reach – of each other. And while we were united by shared assaults against life as we knew it, our individual experiences within the bounds of these calamities varied so widely.
 
In some lives, things were “unprecedented,” changing daily and generally stressful. But they were survivable. Parents toggled between repetitive meal prep, academics they’d long forgotten and attempts at meaningful work. Families had little privacy, relentless proximity. Sinks were full of dishes, and strangely both uncertainty – and predictability – were a constant.
 
In others, disease, outrage and mother nature devastated towns and families. Politics tore through others. Homes and incomes disappeared. Businesses evaporated. And, in too many cases, loved ones never came home.
 
We sought ways to treat our fragility and anxiety.
 
We weren’t sensitive enough.
We were so sensitive.
Sometimes we were “blessed.”
Sometimes we were everyone else.
 
And of course, people faced the usual crises and curveballs that had nothing to do with any of this. Because contrast – light and dark, grief and joy – are always neighbors, whether visible or not.
 
So, it’s not a revelation that we exist in a state of vulnerability, in all our days, mitigated by moments of super-human strength, effective distraction and a false (but convincing) sense of impermeability.
 
But there was something else: There was good news in 2020, which (for some reason) is very hard to say or even to write.
 
Amidst all of the wreckage..
It’s fun just to be related 🧡 #mothersanddau It’s fun just to be related 🧡  #mothersanddaughters
Names within a business aren’t just “what soun Names within a business aren’t just “what sounds good?” It’s an art and science. This episode is helpful to anyone charged with naming campaigns, products, websites- listen wherever you get podcasts. #podcast #bras #kink #losangeles #applepodcasts #howtonameyourbusiness #customerservice #branding #copywriting #copy #marketing
Does everyone need to be a brand? Nope. Listen to Does everyone need to be a brand? Nope. Listen to our more nuanced answer this week on @thebrandsmithspod  @hilarylaffer #podcastersofinstagram #branding #brandstrategy #copywriting #socialmedia #copy #podcast #foryou #strategy #sound #entertainment
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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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