• Home/Blog
  • Podcast
  • About
    • Contact
  • Portfolio
    • Advertising
    • Strategy
    • Taglines
    • Filmwork
  • Subscribe
  • search

Amy Swift Crosby

the story is in the telling

The Whole ‘Have It All’ Thing. 

May 26, 2015 · By Amy Swift Crosby

We all know the old conversation – the “how to have it all” question. It’s been at every women’s conference for the past 30 years. Of course it reinvents itself all the time with new books about happiness or leaning in, but the conversation among women has long surpassed how to “have it all”. Mostly because “all” needs to be redefined. Now, it’s much more about how can I make what I have, matter the most. To do this we ask the everyday questions; how can work be interesting, efficient, impactful- – forward-moving? How do I spend time with my child in the most stimulating, meaningful, and truthful way? How do I not just pass my partner in the hallway or ask him to pass the salt. How do I wake-up to what’s right there — to what IS in my universe? How can driving to soccer practice, a phone call with a client, a playdate, a meeting that may feel just a little too far away, feel amazingly GOOD? How to find presence in the quotidian? How to find the awe?

There’s science on this, which is kind of a relief because I think we’d all like some reassurance that “all” is whatever you have right now. And if whatever you have right now is everything, then how do you touch, feel, taste and absorb all of your everything?

 So thrilled to host author and filmmaker Betsy Chasse in LA June 1st! #theresabetterway.

Topics

  • Small Business
  • Work Life
  • Big Life
  • Small Towns
  • Big Brands
  • Popular Posts
  • Uncategorized

Subscribe

Get Social

  • Facebook
  • Instagram
  • Twitter
View on Instagram

About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

Search Posts

 

Latest Posts

  • Barefoot.
  • Mileage.
  • Everything.
  • Eddy.
  • Company.

 

Follow

  • Facebook
  • Instagram
  • Twitter

Copyright 2023 Amy Swift Crosby