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Amy Swift Crosby

the story is in the telling

Apple – User (and Worker) Friendly

February 7, 2015 · By Amy Swift Crosby

We can learn a lot from looking at Apple and their business models. Not only have they made great strides with creating products and being innovators but they do something all us small business owners can use too. It’s all about a good retail hiring strategy.

We’ve all walked into one of those giant apple stores and interacted with one of the Geniuses. They all seem to meet the same qualifications, friendly, accessible, knowledgeable, smart but not cocky, happy but not annoyingly so? It seems if you were to plop them in Portland, Brooklyn, Austin… they would meet the creativity in progress requirements. Why is it that Apple has got it all together especially in the Genius department?

Although it’s a close second, skill set is not the first requirement for being hired. First they hire for culture for their store personnel.

For smaller organizations this is key. You may not be number one on Interbrand’s Best Global Brands but maybe this is why Apple is. If someone you hire doesn’t have the personality, work ethic, mission orientation, it’s not going to work — no matter how pretty their resume is!

Skills are teachable — disposition ain’t!

 

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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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