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Amy Swift Crosby

the story is in the telling

Earned Wisdom

May 30, 2015 · By Amy Swift Crosby

EarnedWisdomOh the sweet power of earned wisdom. Most of us are so busy IN the day-to-day of our business, with little if any time to advise up-and-comers or intel-seekers, to even realize how smart we’ve become. But sit across the table from someone who wants to be you someday, and you quickly realize how far you’ve traveled. It’s a uniquely satisfying feeling, as I’m sure you’ll agree.

One of our biggest messages is one that will become even clearer in the coming months, and that is the power of collective intelligence. One of the reasons SMARTY even exists is to pool information in a structured yet organic way, so that each of us benefits from the others experience. There isn’t one of us who has the time to dig as deeply as ideally required on a particular channel or industry to get the information we really need. So what do we do? Depend on the kindness of vetted strangers. But who are they? They are members of a like-minded community committed to growth, collaboration and real-time support. Not the kind of “sure I’ll make that introduction!” with no follow-up. Not the “let’s DEFINITELY have coffee” with no return email. The kind that looks like this — “sure I’ll send you my proposal to that company so you can see what one looks like” or “Yes I have a ton of interior designers/ personal trainers/ food stylists/ graphic designers who would love to know about this, send me the link.”

Giving — with boundaries and a genuine motivation to serve — is more fulfilling than getting. And getting, when you’re on that fortunate end, just makes you want to give more of what you have.

Ask. Thank. Do. Repeat. It’s a great cycle if you can get in on it.

 

Amy

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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

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The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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