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Amy Swift Crosby

the story is in the telling

Ordinary.

May 31, 2016 · By Amy Swift Crosby

I caught a glimpse of my ordinary life the other day - thanks to filmmaker Eric Eason.

Too many options.
Not enough options.
We haven’t been paid.
We can’t pay them yet.
No one showed up.
No one signed up.
No one spoke up.
They never replied.
Not enough chairs.
It’s a Chinese holiday.
They missed the deadline.
No one can find us.
The link is broken.
Does anyone care?
I care too much.

These ordinary problems are the best kind of problems. They are small crises that pale in comparison to the bigger ones life can throw. Pema Chodron has this to say:

“The ordinariness of our good fortune can be hard to catch…the key is to be fully connected with the moment, paying attention to the details of ordinary life. By taking care of ordinary things – our pots and pans, our clothing, our teeth – we rejoice in them.”

I would add making the bed to her quote. For me, this simple, daily chore reminds me that I have room in my life and a healthy physical body that allows me to do something simple and meaningful – that closes my subconscious life – to begin the conscious one. We don’t have much control over what happens when we sleep  – however we can be awake, yet totally asleep.

Here’s to making the coffee! Mowing the lawn! Drop off! Pick up! Unsubscribes! Delayed prototypes! Overdue invoices! Legal bills! Bookkeeping snafus! Cash flow! Life is so good.

 

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About Me

photo of Amy Swift Crosby

I’m a brand strategist and copy writer. I mostly work with partner agencies or directly with the leadership or founding team at a brand. My primary mission is to connect design and messaging solutions to business missions. I work with start-ups and Fortune 500 companies, across beauty, hospitality, wellness/fitness, CPG and retail. This blog reflects my personal writing and explores our humanity – often as it relates to work, space, time and language. You can review my portfolio here or connect with me here.

Photo - Andrew Stiles

The Brandsmiths Podcast



Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

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